Don’t take 50% off a number you guessed.
A wholesale price has to cover packing for shops, your time, and the unit itself. The workbook walks that math so you can quote a number you can actually fill.
Wholesale is its own price.
Retailer margin sits on top.
If the shop needs 50% of retail, wholesale has to start from a real unit cost, not a copied sticker.
Your time still belongs in wholesale.
Pouring, packing, and invoicing for a shop order is labor. It goes on the unit the same way materials do.
Terms and freight eat margin.
Net 30 and shipping to the shop come off the wholesale price after you think you are done.
Quote a number you can fill.
Start from the unit, not the shop.
Know per-unit cost, then set wholesale that covers packing, labor, and the shop's cut.
Don't skip overhead.
Studio rent, insurance, and software still sit on every unit you send to a retailer.
Shop terms
Net 30, damaged goods, and freight are not afterthoughts. Write them into the price.
Reorder math
If you cannot make the next batch at that wholesale number, do not take the order.
Set a wholesale number that holds.
Wholesale buyers expect a shop-ready pack. Cost tissue, labels, and case packs before you quote on Faire.
A Shopify wholesale channel still needs a real unit cost. Half of retail is not a pricing plan.
Invoices and card fees still sit on every wholesale order. Put processing in the unit before you send the quote.
Net terms and payment processing come off after you think wholesale is done. Write them into the price.
Questions makers actually ask
